Turns out that a business plan built around gourmet pizza, no matter how good the pizza, isn’t the soundest of ideas when the economy tanks (see economy, recent).
That’s what Liz Bradley found out with her Olive Street Pizzas,
lusciously seated on a buttery pâté brisée pastry. After seven years in
business selling through Williams-Sonoma, Costco, and Bristol Farms, “We
just got spanked by the economy,” Bradley admitted. So she knew she
needed to reinvent her company, and that led her to think, “We’re all
trend-conscious to some extent, so the food truck, a trend for the last
three or four years, seemed to be a good way to go. L.A. invented it, and I’m importing it to Santa Barbara.”
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