Wednesday, January 7, 2015

What's in a Glass? Testing Riedel

Let's face it -- convincing people that they need to buy not just one, but multiples, of your product, is brilliant business (and if you don't believe that, Ty Warner has some Beanie Babies to sell you). That must have been crystal clear to the Riedel Family, especially when Georg Riedel decided that different varietals of wine required different glasses to be enjoyed fully. As the tenth generation of what he calls "a dinosaur entrepreneur family of Europe," Riedel spreads the gospel of varietal-specific glassware, as he did at a recent symposium sponsored by the Santa Barbara Vintners for wine industry folk in Solvang. "I am in command of the liquid flow to your palate," he told us as we sat before our own sets of three of his glasses. "And you'll say, nonsense...bullshit."

Want to read the rest then do so at KCET's Food Blog.

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