Once you start looking for ways to repurpose things, you can find
opportunities everywhere. Take Alex and Monica Villicana, owners of
Villicana Winery in Paso Robles. In 2011 Alex came up with the clever
idea to take the bleed-off grapes early in the wine process — the saignée,
which is often used to make rosé, or worse, just dumped — as the base
for distilling spirits. And why not? Eastern Europe uses the potato
because it’s cheap and plentiful, not for any intrinsic reasons.