Whole Foods' One Wine Program in Southern California
It seems that if Whole Foods comes a-calling you can't say no if you're a Central Coast winery. Make that even one in Temecula, as Fallbrook that far south has been part of the One Wine program. "We get to come in and cherry pick the barrels," Roger Fawcett, Whole Foods Market Southern Pacific region specialty associate coordinator, explains. "And then the wines we produce are exclusive not just to Whole Foods but to the region" -- you can't purchase these outside of southern California. Even better, the line is set up to keep wines moderately priced: no bottle breaks that $20 barrier that pinches the wallet a bit. And you're not going crazy if this sounds like a program Whole Foods did called "Collaboration" -- that was the just Santa Barbara-focused, and not quite as inexpensive precursor to One Wine.