Ever buy a bottle of wine that featured a little red circle that looked like it was left from a wine glass with the words "SIP Certified" written inside, and then wondered what that logo meant? SIP is short for Sustainability in Practice, and it's the brainchild of a group called the Vineyard Team, based in Atascadero.
What began as a self-assessment system in 1996 turned into third-party
certification in 2008. Kris Beal, executive director of the Vineyard
Team, puts it this way, "There was definitely a sense of wanting to have
an independent, trustworthy, and verifiable certification. Buyers, that
is both consumers and retailers, were asking about a company's
sustainable practices and wanted a way to back up that claim."
Want to read the rest then do so at the KCET blog.
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