(photo: Sally Peterson)
Whiskey could sort of use a de-stuffy-cation, no? Images of it harken to Western movies (which nobody makes anymore) and hardboiled writers or actors like Dashiell Hammett and Humphrey Bogart.
Lodestar American Whiskey is here to shake all that up.
To start, the project is led by cousins Anna Axster and Wendelin von Schroder, veterans of the world of music and film. Loving the liquor but not crazy about its marketing, Axster says their hope is “to allude to whiskey’s historical roots, but also make it more modern, more fresh, and not overly gendered.”
Care to read the rest then do so at the Independent's site.
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