Etty’s To-Die-For Deli Opens at Santa Barbara’s Jewish Federation

Cyndi Silverman, CEO of the Jewish Federation of Greater Santa Barbara, had a vision. “People just didn’t come into the building,” she says about the community center on lower Chapala. Unfortunately, the location lacks the gym and/or pool that’s the heart of many other Jewish community centers. So, Silverman says, she figured, “If you feed them, they will come.”

This August, the center opened Etty’s Jewish Deli & Bakery. (It’s named after Etty Yenni, a generous patron who underwrote the project.) Silverman recalls, “A lot of people told me I was crazy.” And then Etty’s executive chef Doug Weinstein chimes in, “And now they’re here twice a week. We should have a naysayer’s surcharge.”

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