Anyone who is a fan of the Santa Barbara Wine Festival — and given the festival celebrated at the Santa Barbara Museum of Natural History (SBMNH) is heading into its 39th year and sells out annually, that’s quite a few folks — should be overjoyed at this news. The Museum will hold the inaugural Fall Tasting Festival on Saturday, November 7. Director of Marketing and Communications Jonah Haas calls it, “The cool, younger sibling to the wine festival.”
The Museum had been trying to figure out the best event to pair seasonally with June’s Wine Festival. The Mission Creek Beer Festival, held the last few years, didn’t draw the same crowds. Despite a range of flavors and ferments, Haas suggests people found the subject too narrow. He explains, “It was too easy for people to say, ‘I’m not a beer drinker, so that’s not for me.’”
Want to read the rest then do so at the Independent.
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