How fitting with another Teenage Mutant Ninja Moneymaker out that Jones Soda Co. has concocted their current special release that has the glowing hue of Mutagen. The good news is the soda won't genetically modify you or you loved ones, artfully-named turtles or otherwise. Nope, this gloriously green soda shouts its flavors in neon--it's Hatch chile and lime. As the label suggests, the pepper temp is at best a low burn, one that kind of warms up your palate as you get to the bottom of the bottle. You get a bit of the smoky characteristic Hatch is known for, but not a ton--I doubted the chiles are roasted before being infused, or however their "natural flavors" are extracted. The color comes from Yellow 5 and Blue 1, btw, but this is soda after all. It's not like you drink it for your health.
It is mighty tasty and just fun to consume, though. How pleasing is that vibrant green? And if you're going to give in to the flabbergastingly successful Hatch Chile marketing campaign--how one valley conquered the rest of New Mexico's chiles, not to mention their Anaheim cousins, I'll never quite figure out--you might as well get a smile out of it.
The consumer-provided "Reel labels" are a hoot, too. Each bottle offers a QR code so you can upload an image and maybe one day your photo will grace something retina-burningly chartreuse too.
For further research--seeing how well this Hatch Chile and lime works as a mixer in a cocktail; I'd have to imagine a splash of mezcal couldn't hurt.