“Quokka” sounds like a word to be challenged while playing Scrabble — it’s worth 69 points, triple score! — but it just may be the cutest creature in the world: a cat-sized Australian marsupial that seems to smile.
That’s what Kevin Lunn learned when googling in search of a catchy name for the nutrition-planning and meal-delivery business he was cofounding. His business partner Hunter Rusack warmed to the name upon learning that quokkas eat a special diet that adjusts to seasons. “It serves as a good mascot and representation of diet, in its own way,” said Rusack.
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