When Pico opened in the Los Alamos General Store three years ago, they wanted to support North County locals by offering half-off meals every Wednesday night to card-carrying residents. “But when winter came,” Chef Drew Terp explains, “we knew we were not going to make any money if we kept charging half price.”
Instead, Terp started making a secret burger menu every Wednesday night just for those regulars. Week one, they sold 19 burgers. Week two, 70. Week three, Terp says, “We sold out of burgers in an hour.”
Want to read the rest then do so at the Independent's site.
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